Oz Poster

OZ POSTER
Contrast:
The first letter in CARP is "C," which stands for contrast. Contrast is what the viewer notices first, it's what draws you into the page. It is strong and different from everything else. I used contrast in my fonts and colors. The lettering used for "The Wizard of Oz" is the only place that font is used on the entire page, so it stands out. The white against the green and yellow is very bold and easy to read. I used it for the most important bits, plus, the "credits" at the bottom, which would be hard to read in black.

Alignment:
The second letter is "A," for alignment. Alignment is how things are lined up on the page. It is used to unify and organize, plus, the message is better communicated when everything is neat. I didn't align much on my page only because of the background. I decided to make the date, time, price, and extra info right-aligned. The "credits" are organized according to the bricks in the background. I didn't want any text to overlap the yellow brick road, so most doesn't, except for the "Olathe Northwest Theatre Presents" bit. I wanted that to be centered above the title of the production.

Repetition: 
The third letter is "R," which stands for repetition. Repetition is the consistency and rhythm on the page. It helps to organize everything and make it more pleasing. I used repetition in my fonts and colors. The "Presents" bit, the title, and the "credits" are all white. The date, time, price, and info is black, so they match. All the fonts, except for the title, are the same. 

Proximity:

The last letter of CARP is "P." This is for proximity, the relationship of items when they are close together. We use this because, when items are far apart, they appear visually disconnected. It helps to group related items together. All of the text on the bottom half of the page, is very close, but does not touch the yellow brick road.