ARO Logo

ARO Logo

Project Overview:

The project...

(These are my black and white rough sketches.)

The assignment was to make your own logo. It was fun to be so creative with this project. First, we drew out several ideas on pieces of paper. We altered them and came up with different versions. Everyone chose three of their sketches to discuss with the teacher. We decided on one design and I got to work! My logo is a circle with the symbol of Venus, femininity, in it. I chose the circle because it's a symbol of unity. It is a soft, almost natural shape with no sharp edges. The Venus symbol represents women and feminism. It is also the planetary ruler of Taurus, my zodiac sign. My original version had a banner instead of a bar across it, it was too messy to put the whole thing. I knew wanted to do my initials, "ARO," in a bold, clean font. I think the letters and the bar itself makes the whole logo seem secure. 

(These are my colored versions.)

I really like soft pastel colors, like lavender or sea foam green. I picked three tints, light pink, soft yellow, and baby blue. I have always loved these colors because they are bright and happy, yet somehow subdued and calming. The pink circle with the blue bar was my favorite, followed closely by the pink and yellow. Pink represents love and it's a very feminine color. Blue, in my mind, is health and peace.

The image at the top is my final logo.



What I learned...
I learned a lot more about Adobe Illustrator while working on this project. Everything was easier this time around, because I've used this application before, so I could focus on the actual logo. I also learned that shapes can convey meaning in design and lettering can have an impact on your logo. The coolest thing we discussed was the process of creating a logo and how it doesn't have to be hard work. 


What I'd do different...
Maybe I would explore different color palettes next time. If I wasn't so indecisive already, I could have switched out the blue with violet. I might have tried to simplify the banner so it worked with my logo. I think it looks good now and I'm going to keep it that way until further notice.